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Drip-feed explained: spreading orders over time
Drip-feed splits one big order into smaller runs delivered at intervals. Why customers use it, how to set it up, and what to watch.
A sudden jump of thousands of likes looks unnatural. Drip-feed spreads delivery over time so growth looks gradual.
How it works
Instead of one order of 5,000, the customer sets:
- Quantity per run — for example, 500
- Number of runs — for example, 10
- Interval — for example, 60 minutes between runs
The panel then places ten orders of 500, one every hour, and the total reaches 5,000 over about ten hours.
Why customers use it
- Growth that looks steady rather than sudden
- Engagement that keeps a post active for longer
- A way to test quality with the first runs before the full amount arrives
Pricing
The customer pays for the total quantity upfront. Each run is a separate order to the provider, so check that per-run quantities respect the service's minimum.
Things to watch
- Minimums: a run below the provider's minimum will fail.
- Monitoring: a drip-feed can run for days; one failed run shouldn't go unnoticed.
- Cancellations: decide how you refund remaining runs if the customer cancels part-way through.
Drip-feed is one of the features customers expect from a serious panel. Explain it clearly and it becomes a selling point.
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